# AI for SME leadership teams

> Connect sales, brand, product and operations around commercial growth. Practical AI consultancy for SME leadership teams with Nicolai Thomson.

Canonical page: https://nicolai-ai.vercel.app/smes

Pricing currency: USD. Programme prices for visitors outside the United Kingdom or where location is unavailable. The first conversation is a free half-hour everywhere.

This is a text version of the public page, generated from its HTML. Programme scope, availability and terms are agreed before booking.

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Commercial focus, leadership momentum

# A stronger business.  
Working together.

Bring sales, brand, product and operations into a clearer commercial direction.

Equip your leadership team with useful context and practical AI systems, so decisions lead to action across the business.

[Discuss your growth priorities](https://nicolai-ai.vercel.app/smes#conversation)With Nicolai · SMEs

Your operating environment

## The next stage needs more than another tool.

Customer insight, the sales pipeline and operational reality often sit in different places. Your leadership team needs to see the relationships: what you promise, what customers value and what the business can deliver. That is where my commercial and AI experience comes together.

What we can work towards

### A clearer commercial picture

Connect agreed pipeline, customer and operating information so leaders can see where the business is gaining or losing momentum.

### A promise teams can deliver

Bring positioning, sales conversations and customer experience together. Use shared context to make the brand’s promise practical.

### Capability around your people

Build useful workflows and second brains with the team, so knowledge is easier to find and recurring work takes less effort.

Experience that informs the work

## Sales and product are part of the same job.

Recent work includes UKOPRA’s live operating platform, full-stack financial AI at Tobin and an accounting-practice migration pilot with IRISv2. That hands-on work builds on a commercial background: leading a sector representing more than 40% of Workbooks revenue, building a seven-person sales team at Fygo and establishing RescueMetrics in EMEA.

[About Nicolai](https://nicolai-ai.vercel.app/about)

An illustrative application

## From customer conversation to team action.

An illustrative application: bring sales call notes, agreed CRM information and service feedback into a shared brief. Identify recurring objections, gaps between the promise and delivery, and opportunities to improve the offer. The leadership team reviews the evidence and chooses the actions.

A possible starting point, not a completed-client case study. Scope is agreed together.

SMEs, in practice

### A clearer basis for action.

Patterns in customer conversations

Commercial and operational gaps

Agreed actions with clear owners

Source context, human judgement

Transform, the core programme

## A better environment  
for the work ahead.

Start with how the leadership team sees and acts on information. Over six months, develop useful systems around commercial priorities, with team participation and a clear product and engineering handover where those teams are involved.

[Explore Transform · US$11,500 + travel](https://nicolai-ai.vercel.app/transform)

### Choose the right starting point.

I suggest beginning with [The Diagnostic — US$3,450](https://nicolai-ai.vercel.app/diagnostic), half a day on your own work, credited against Transform.

For strategy and delivery across teams, consider [Implement — US$69,000 + travel expenses](https://nicolai-ai.vercel.app/implement).

These are different entry points. You can start at any level. Scope, support availability, applicable taxes and tool costs are agreed before booking.

A conversation with Nicolai

## What would you like to move forward?

Tell me a little about your situation in the short brief below. It takes about three minutes and only I read it. If it looks like a fit, you’ll get a link to book a free half-hour with me. If it doesn’t, I’ll say so plainly and point you somewhere more useful.

30 minutes with Nicolai

### A half-hour,  
in confidence.

Where most conversations begin.

Share your brief first so I have the context before we speak. You’ll then be able to choose a time on Cal.com. A free half-hour. No card details, no obligation.

Already spoken with me?[Book a time directly](https://cal.com/withnicolai/30min)

Before you decide

## A little clarity.

### Do we need a large technology team?

No. We scope the work around the people, tools and support you have. Responsibilities for maintaining systems are agreed before building.

### Can the work include sales and positioning?

Yes. My commercial background informs the agreed scope: customer insight, positioning, sales effectiveness and the connection to operational delivery.

### Will this replace our CRM or other systems?

A replacement is not assumed. We start with the tools and information you use, then agree what is worth connecting, improving or building.
