The Diagnostic · Start here
The Diagnostic is where I suggest you start. We spend half a day together on your actual board pack, inbox and meeting notes, not on sample data, and you leave with a brief that runs, a written picture of where your week goes, and a costed proposal for making it permanent.
Whether you go further is entirely your decision. The Diagnostic is complete on its own.
Start with a conversationWe agree a small set of sources before the day, the ones you find yourself chasing every week, and build the first brief on those. By the time we stop for lunch it’s reading your real material and telling you what changed.
Five working days before we meet, you keep a light log. Five minutes a day; I’ll send you the format. On the day I read it back to you: which hours a system can take, which it can’t, and what that’s worth to you over a year.
You leave with a scoped, costed proposal for Transform, valid for sixty days. If it’s right, the full Diagnostic fee comes off. If it isn’t, you keep everything we built and we part on good terms. Most of the value is in knowing either way.
Nine o’clock, coffee, and your log open on the table. We pick the three sources that cause the most chasing. By ten the first one is connected and I’m showing you what the brief sees. By half past eleven it’s running on all three and you’re reading a summary of your own week that you didn’t write. The last half-hour is the read-back: where the hours go, what a system takes, what I’d build next and what it would cost. You’ll have the proposal in writing before I leave.
Every half-day is shaped around your own sources. This is the usual rhythm.What changed since Friday
What needs your attention this week
Where the time went last month
That’s why the systems I build get used: I know what Monday morning feels like from your chair.
My recent work includes second brains and AI chief-of-staff systems, UKOPRA’s operating platform and financial AI, on top of twenty years as a founder, seller and operator.
I build one thing well: a system that knows what you know, your notes, your decisions and your conversations, and brings the right piece back when you need it.
Three short private videos, about twenty minutes in total, so we don’t spend our half-day on the basics. You keep the five-day log.
In the UK I come to you; it helps to see how information actually moves around your business. Elsewhere, or if you’d simply rather, we do it on a video call. You’re at the keyboard. I’m beside you.
Message me on WhatsApp as the brief meets real life. Then decide, with no pressure from me.
For leaders who want to see it work on their own information before they commit to anything larger.
Prices exclude VAT where applicable. Any tool costs are agreed before the day. Reasonable travel and incidental expenses are added to the invoice.
Tell me a little about your situation in the short brief below. It takes about three minutes and only I read it. If it looks like a fit, you’ll get a link to book a free half-hour with me. If it doesn’t, I’ll say so plainly and point you somewhere more useful.
Share your brief first so I have the context before we speak. You’ll then be able to choose a time on Cal.com. A free half-hour. No card details, no obligation.
No. The Diagnostic stands on its own and you keep everything we build. If you do go further within sixty days, the full fee comes off Transform. Most people need time to think, and that’s exactly how it should be.
Only me. We agree the sources before the day. I’ll sign your NDA before I see anything, or you can use mine. I don’t name clients unless they ask me to.
No. You need to know your own business and be honest about where the time goes. I handle the rest, and you’ll understand every piece of it by the end of the day.
It usually is. That’s rather the point. A brief that copes with your real mess is worth ten that work on tidy sample data.
Yes, if you already know what you need. My advice is half a day first: you’ll commit to six months knowing exactly what the brief looks like on your own information.
Transform takes the brief we built and makes it part of how you lead: six months, four visits, your team brought in when you’re ready, and a proper handover at the end. What you’ve already paid for the Diagnostic comes off the price.
Explore Transform · US$11,500 + travelI work with a handful of leaders at a time. I don’t name clients unless they ask me to. I’ll sign your NDA before I see anything, or you can use mine, and we agree where your information lives before we start.
If you’d rather your team didn’t know you were exploring this yet, that’s how most conversations begin.